How SellFood works

Sell your handcrafted food legally, from your home kitchen, in every U.S. state that allows it.

No website to build. No 50 state laws to decode. Just a real shop, compliant labels, and buyers who came here looking for what you make.

10% per sale No monthly fee No buyer fees No credit card to start
Why sellers come to us

The three things that stop most home food makers.

You can bake it. You can jar it. You can bottle it. That's not the hard part. The hard part is everything around it — and that's exactly what SellFood is for.

Problem 1

The compliance maze.

Every state has its own cottage food law, its own permitted-food list, its own label requirements, its own sales cap. Miss one and you're not selling — you're liable.

What SellFood does Compliant labels for all 50 states, a permitted-food classifier, sales-cap tracking, and plain-English guides for every jurisdiction we serve.
Problem 2

The storefront nobody builds.

Squarespace, Shopify, Wix — they're all general-purpose tools that weren't designed for cottage food. You pay monthly, you configure forever, and it still doesn't know what a "sales cap" is.

What SellFood does We build your shop automatically. Your own URL, your own brand, your products live in minutes — no theme to pick, no plugins to wire up.
Problem 3

The URL nobody finds.

A beautiful standalone site gets you nothing if no one lands on it. Driving traffic from scratch is a second full-time job most sellers never signed up for.

What SellFood does Your products live on a real marketplace with buyers already searching. You get your own shop page AND the discovery that comes with being part of the whole.
From kitchen to first sale

What the first week looks like.

Four steps. No web skills needed. No guessing at state law.

1
Virginia Jams & preserves

Tell us your state and what you make.

Quick form. Two minutes. We use it to generate the right label, the right disclaimers, and the right sales-cap rules for you.

2
Blackberry Jam

We generate your compliant label and open your shop.

Your shop URL goes live with your brand. Your label has every state-mandated element: producer name, address, ingredients, allergen, cottage disclaimer.

3

Your products go live on the marketplace.

On your shop URL and on the SellFood marketplace at the same time. Buyers can find you by browsing, searching, filtering by state, or going straight to your brand page.

4
PAYOUT $45.00 $50 order · 10% platform fee

First order lands — we handle checkout and payout.

Buyer pays through our secure checkout. Money arrives in your Stripe account automatically, minus a flat 10%. No chasing, no invoicing, no manual anything.

Built for cottage food

Tools you'd have to stitch together anywhere else.

None of these are add-ons. They're part of your SellFood shop. Click through to see each one.

Honest pricing

One flat fee. No surprises — for you or your buyer.

We built SellFood because the alternatives charge your customer, then charge you, then charge you again for a subscription. We don't do that. Here's all of it, on one screen.

  • 10% per sale — deducted from your payout, never added to your buyer's bill.
  • Zero monthly fee to sell. Zero setup fee. Zero listing fee.
  • Zero customer-facing fees. The buyer pays your price — not your price plus a platform tax.
  • No credit card to start. Open your shop, list your products, pay nothing until a sale happens.
See full pricing →
The difference, in dollars
SellFood
On a $50 order, your buyer pays
$50.00
Hotplate
Same $50 order, with buyer fees
$53.05
Your buyer saves $3.05 on every $50 order. That's repeat purchases. That's word of mouth. That's the difference.

Ready to sell what you already make?

Your shop can be live today. Your first compliant label can be ready in two minutes. You don't need a business degree — you need the tools, and we've built them.

Start your shop — free → Compare plans
No credit card required · 10% per sale · Cancel anytime