Help Center

How can we help?

Answers for buyers and sellers, from your first order to your first payout.

Buying

What is SellFood.com?

SellFood.com is a marketplace for food made in home kitchens and small-batch kitchens: baked goods, jams and preserves, candy, sauces, dry mixes and more. Each shop is run by an independent maker, and you buy directly from them.

Small Batch is open now. Fresh Kitchen and Craft Beverages are coming soon.

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How do I find food near me?

Open Small Batch. You can filter by category, state or city, and sort by newest or price. To see the closest makers first, choose Nearest First and enter your ZIP code or use your location.

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Do buyers pay any extra fees?

No. You pay the maker's price, plus shipping when an order ships. SellFood's fee comes out of the maker's side of the sale and is never added to your total.

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Do I need an account to buy?

Yes, but there's no password to create. Enter your email, and we'll send a 6-digit code. Entering the code signs you in, and your free buyer account is created the first time you do it.

Your account keeps your orders, pickup reservations, messages, and the makers you follow in one place.

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How does checkout work?

Your cart is grouped by maker, and you check out with each maker separately. That's because you're paying the maker directly: each order goes through that maker's own Stripe account.

Payment is handled on Stripe's secure checkout page. SellFood never sees or stores your full card number.

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Why can't I check out with one of the makers in my cart?

If you see “This seller hasn't set up payouts yet,” that maker hasn't finished connecting their Stripe account, so they can't take payments yet. Your other makers' items can still check out as usual. Following the maker lets you know when they're ready.

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How much is shipping, and when will my order arrive?

Each maker sets up their own shipping, and you'll see the cost before you pay. Delivery time depends on the maker's processing time and the carrier. When your order ships, the tracking information appears on your order page.

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How do I track my order?

Sign in and open My Purchases → Orders, then choose the order. Once the maker ships it, you'll see a Track shipment link or the tracking number. We always send order confirmations and shipping updates by email.

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Can I cancel an order?

You can cancel an order yourself until it ships, as long as you're within the cancellation window shown on the order. Use Cancel order on the order page, and you'll get a full refund.

After that window, message the maker. They can cancel and refund the order from their side.

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What's the return and refund policy?

Each maker sets their own return and refund policy, since every business and every product is different. Food usually can't be resold once it has shipped, so many makers offer a refund or replacement instead of a return.

If something is wrong with your order:

  1. Message the maker first. Most problems get fixed fastest that way.
  2. If it isn't resolved, use Report an issue on the order page, or email support@sellfood.com.
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When will I see my refund?

Refunds go back to the card you paid with. Stripe processes them right away, but your bank usually takes 5 to 10 business days to show the refund on your statement.

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How do I contact a maker?

Open the maker's shop page and tap Message. You need to be signed in. You'll find the conversation in My Purchases → Messages.

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I have a food allergy. How do I know what's in something?

Every listing shows its ingredients and allergens. If you need to know more, such as whether something was made on shared equipment, message the maker before you order.

These foods are made in home kitchens, which usually aren't inspected the way a commercial kitchen is. You know your allergies best, so if anything is unclear, ask first.

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Is food from a home kitchen safe and legal?

Every state has a cottage food law that allows certain foods to be made at home and sold directly to buyers. These are usually lower-risk foods like baked goods, jams and candy. Makers on SellFood confirm that they're allowed to sell under their state's law, and they renew that confirmation every year.

SellFood doesn't inspect kitchens or products. If you have a food safety concern about an order, report it (see below) and we'll look into it.

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How do I report a problem or a food safety concern?

Open the order and choose Report an issue. You can pick from options including Item not as described, Order not fulfilled, Food safety concern, Seller behavior and Suspected fraud. We review reports within 48 hours.

If someone is ill, get medical help first. Then tell us at support@sellfood.com.

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How do reviews work?

Only verified buyers can leave reviews, and only after their order is fulfilled. You can review the product and, if you like, the maker as well. Makers can post a public reply to product reviews.

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What does following a maker do?

You'll get an email when the maker posts new products, and when a product you're watching is back in stock or running low. You can turn these emails on or off for each maker in My Purchases → Following.

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Local Pickup

How does Local Pickup work?
  1. On a product that offers pickup, choose Reserve for Local Pickup.
  2. In your cart, pick an available pickup time.
  3. Save a card with Stripe. You are not charged yet.
  4. Go to the pickup location at your chosen time and collect your order.
  5. Confirm the pickup in your account. That confirmation is what charges your card, and your receipt is emailed to you.
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When am I charged for a pickup order?

Only when you confirm the pickup. Reserving saves your card but doesn't charge it. You'll see the exact amount before you confirm.

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Where do I pick up my order?

Once you've reserved, the pickup location, address, time and any notes from the maker appear on your confirmation and under My Purchases → Reservations.

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How do I confirm that I picked up my order?

Open My Purchases → Orders and tap Mark Picked Up. If the maker has already marked the handoff, you'll see Confirm pickup instead. Confirming charges your card and closes the order, and it can't be undone, so only confirm once you have your food.

If the maker marks your order picked up and you don't confirm or report a problem within 48 hours, the payment completes automatically. If something's wrong, use Report an issue on the order.

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Can I cancel a pickup reservation?

Yes. Each maker sets a cancellation policy, and you'll see it before you reserve. It tells you how late you can cancel for free.

You can cancel at no charge within the first 15 minutes after reserving. After that, cancel from My Purchases → Orders. The app shows any fee before you confirm. If the maker's policy doesn't allow cancelling online, contact the maker directly.

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What if I miss my pickup time?

Contact the maker as soon as you can. If the maker marks your pickup as a no-show, you'll have 24 hours to sort it out with them before the reservation is cancelled.

A maker's policy may include a no-show fee or a late-pickup fee. Any fee is shown when you reserve, before your card is saved.

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I'm a seller. How do I offer Local Pickup?
  1. In Settings → Sales Channels, turn on Local Pickup and confirm that your state allows in-person sales.
  2. In Settings → Local Pickup, add your pickup locations, your availability windows (one-time or repeating, with a set number of slots), how far ahead buyers can book, and your cancellation policy.
  3. Tick Local Pickup on each listing that can be picked up.

When the buyer arrives, hand over the order and mark it picked up. You're paid when the buyer confirms, or automatically 48 hours after you mark it picked up if the buyer doesn't respond. If the buyer never shows, mark it a no-show. They get 24 hours to sort it out, then the reservation cancels and they're charged any no-show fee in your policy.

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Selling

How do I start selling?
  1. Sign up. It's free, and there's no credit card or password.
  2. Connect your Stripe account from the Payouts page so you can get paid.
  3. Turn on your sales channels in Settings → Sales Channels, confirming what your state allows.
  4. Create your listings, then activate them from My Listings.

For the full walkthrough, see How it works.

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What can I sell?

Whatever your state's cottage food law allows you to sell, through the channels it allows. Rules differ a lot from state to state, so SellFood gives you the information instead of one national list:

  • State guides for all 50 states, DC and five U.S. territories: what you can sell, permits, labels and sales limits.
  • The TCS Classifier, which checks whether a food needs refrigeration for safety and whether your state allows it.
  • The Compliance Checker, which checks a product against your state's rules.

Refrigerated and fresh foods get their own section, Fresh Kitchen, and beverages get Craft Beverages. Both are coming soon.

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Why do I have to confirm my state allows my sales?

We show you what your state's rules say, but you know your permits, your kitchen and your products. Turning on a sales channel (Online Sales or Local Pickup) asks you to confirm that you're allowed to sell that way under your state's law, and that your ingredients and allergens are accurate. The confirmation lasts one year, and we remind you before it runs out.

We never block you from a sales channel. We give you the information, and the decision is yours.

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How do I create a listing?

Go to Create Listing and add:

  • a name, a description and a photo
  • ingredients and allergens
  • one or more variants (for example, 8 oz jar and 16 oz jar), each with its own price, cost, stock count and low-stock alert
  • how it's fulfilled (shipping, Local Pickup and so on)

Choosing your selling state fills in the disclaimer your state requires. New listings are saved as drafts. When you're ready, activate them from My Listings.

Stuck on wording? The AI writing buttons next to the name, subtitle and description can draft them for you.

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Is there a limit on how many products I can list?

No. Every plan, including Free, has unlimited listings.

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Can I pause or hide a listing?

Yes. In My Listings you can activate, pause or edit a listing, or mark it Coming Soon. If a listing has followers, you can archive it instead of deleting it, so they aren't left with a broken link.

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Can I get my own shop link?

Yes, on every plan. Set it in My Store: sellfood.com/shop/your-shop-name. Share it anywhere: on Instagram, on your labels, or at the market.

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How do I ship an order?

Pack the order, then open it in Orders and choose Mark shipped. Adding the carrier and tracking number is optional, but when you do, the buyer can follow their package from their order page.

Not sure what shipping will cost? Try the Shipping Estimator.

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How do I refund or cancel an order?

Open the order in Orders and choose Cancel Order & Refund. The buyer is refunded in full right away. Buyers can also cancel an order themselves until it ships, within the cancellation window.

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Where do I see buyer messages?

In Messages in your dashboard. The sidebar shows how many you haven't read.

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Can I reply to reviews?

Yes. In Reviews you can post a public reply to any product review, and edit it later. If a review breaks the rules, flag it and we'll take a look.

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Fees & getting paid

What does SellFood cost?

Selling is free. You pay nothing to join, nothing to list, and no monthly fee on the Free plan. SellFood takes 10% of each sale, or 6.5% for founding members. Stripe also charges its card processing fee, usually 2.9% + 30¢ per payment in the U.S.

For example, on a $50 order you'd keep about $43.25: $50, minus $5 to SellFood, minus about $1.75 to Stripe. Buyers never pay a SellFood fee. See the pricing page or compare against other platforms with the Fee Comparison tool.

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How do I get paid?

You sell through your own Stripe account. Connect it from the Payouts page, and Stripe walks you through setup: identity checks and your bank account.

Buyers pay you directly, and SellFood's fee is deducted automatically. Stripe then pays out to your bank on your account's payout schedule, which you can check and change in your Stripe dashboard. The Payouts page links to it.

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Who is the seller of record?

You are. Every sale goes through your own Stripe account, so it's your business, your customers and your money. SellFood provides the marketplace and the tools, and takes a platform fee on each sale.

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What happens to fees when I refund a buyer?

SellFood gives back its fee in proportion to the amount you refund. Refund half the order, and you get half of SellFood's fee back. Stripe keeps its processing fee on refunds, as it does everywhere Stripe is used.

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What if a buyer disputes a charge?

Disputes (chargebacks) go to your Stripe account, because you're the seller of record. Stripe emails you, and you respond with your evidence from the Stripe dashboard: photos, tracking, messages. You're responsible for the outcome. Clear listings, tracking numbers and quick replies to buyers prevent most disputes.

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Plans

What's the difference between Free and Artisan Pro?

Free includes everything you need to sell: unlimited listings, your storefront and custom link, Local Pickup, messaging, reviews, followers, compliance tools and state guides, the label maker (save up to 3 labels), revenue and payout tracking, basic analytics, and the Facebook seller group.

Artisan Pro ($24.99/month or $249/year) adds the business side: expense tracking and a P&L, offline sales logging, cost and margin for each product, the tax tools (Schedule C view, mileage log, receipts, home-kitchen deduction, preparer package), unlimited label saves, and customer list export. See the full comparison.

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How do I upgrade to Artisan Pro?

Go to Settings → Plan & Billing, choose Upgrade Plan, and pay with Stripe. The Pro features unlock once your payment goes through.

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How do I cancel or downgrade my plan?

Email support@sellfood.com from the address on your account. We'll move you to Free at the end of your billing period, and your listings, storefront and orders stay as they are.

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What is a founding membership?

Founding members pay once ($999 for Founding Artisan Pro, or $1,299 for Founding Farmstand) instead of monthly. In return they get every Artisan Pro feature and a 6.5% transaction fee for life. Only 100 spots will ever be sold. A $200/month minimum in sales applies, and founding status is retired permanently if the account is cancelled. Details here.

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Some features say “coming soon.” Will they cost extra?

No. Features marked as planned on the pricing page come with your plan at no extra charge when they launch.

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Rules, labels & compliance

What is a cottage food law?

A cottage food law is a state law that lets you make certain foods in your home kitchen and sell them without a commercial kitchen license. Each state decides which foods are allowed, where you can sell them, whether you need a permit, what goes on the label, and whether there's a yearly sales limit. Look up your state in the state guides.

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Do I need a permit or license?

It depends on your state. Some states need no registration at all, and others require a permit, registration or a kitchen inspection. The Permits page in your state guide explains what yours requires. Rules change, so always confirm with your state or local agency.

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What has to be on my label?

Most states require the product name, the ingredients (in order by weight), allergens, the net weight or volume, your name and address, and a cottage food disclaimer saying the food was made in a home kitchen. Some states require more, such as a permit number. The free Label Maker fills in your state's required disclaimer for you.

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How does the Label Maker work?

Choose your state, pick a label size, and fill in your product details. Your state's disclaimer is filled in automatically, and the preview updates as you type. Download it as a PNG or PDF. Free accounts can save up to 3 labels, and Artisan Pro saves unlimited labels. Looking for a printer? See the label printer guide.

The Label Maker is a tool, not legal advice. Check your finished label against your state's current rules.

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Does my state limit how much I can sell?

Many states cap cottage food sales each year. The free Sales Limit Tracker counts your SellFood sales automatically, lets you add sales from markets, cash or other channels, and warns you before you reach your state's limit.

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Can I ship to other states?

Some states allow online sales and shipping, and some only allow in-person sales. Selling across state lines has its own rules. Your state guide explains what your state allows. When you turn on Online Sales, you confirm that you'll stay within those limits.

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I found a mistake in a state guide. How do I tell you?

Thank you! Email support@sellfood.com with the page link and what's wrong, and we'll check it and fix it.

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Your account

How do I sign in? I don't have a password.

There are no passwords. On the sign-in page, enter your email and choose buyer or seller. We'll email you a 6-digit code, and entering it signs you in.

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I didn't get my sign-in code.

Codes usually arrive within a minute. Check your spam or promotions folder, and make sure the email address is spelled correctly. Then request a new code. If it still doesn't come, email support@sellfood.com.

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I have a buyer account. Can I start selling with the same email?

Yes. Sign up as a seller with the same email address. Your purchases stay under My Purchases in your seller dashboard.

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How do I change my email notifications?

Buyers: go to My Purchases → Account Settings, and change new-product alerts for each maker under Following. Sellers: go to Settings → Notifications.

We always send order confirmations, shipping updates and emails about your account.

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How do I delete my account?

Email support@sellfood.com from the address on your account and ask us to delete it. Sellers: finish or refund any open orders first. Your Stripe account belongs to you and isn't affected. You can close it separately in Stripe.

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What do you do with my information?

We use it to run your orders and your account, and we never sell it. Card details are handled by Stripe, and we never see your full card number. Read the Privacy Policy and the Terms of Service.

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Your kitchen, your business

Ready to start selling?

Open your shop for free: unlimited listings, your own Stripe account, and the rules for your state one click away.