Coming for the 2027 market season
Ring them up. Show one code. Paid.
Market Mode turns the phone in your pocket into your market-day register. No card reader to buy or charge, and every sale lands in your stock count and your books. Part of Artisan Pro.
One email when Market Mode opens. No spam.
Not selling on SellFood yet? Start your store →
The problem
Market day is your best sales day and your worst bookkeeping day
You can sell more in four hours at the table than in a week online. Then it takes the evening to work out what sold, what's left, and what any of it earned.
One more thing to charge
A card reader is something to buy, charge and pair before the gates open. Market Mode needs nothing but the phone you already carry.
Sales in three places
Cash in the box, Venmo on your phone, cards in another app. None of it touches your stock count, so Sunday's online shoppers can order the jam you sold on Saturday.
Customers you never see again
Someone tries your sourdough, pays cash and walks off. You have no way to tell them when you bake again.
How it works
Three ways to take the sale. One screen.
Use whichever suits the customer in front of you. All three end up in the same stock count and the same books.
A code on your table
Stand a QR code on your table. Buyers scan it, pick what they want from today's table, pay on their own phone and show you the confirmation.
A cart you ring up
Tap items as the customer picks them. Press Checkout and turn your phone around: one large code, the total and the items. They scan and pay.
Cash or Venmo, logged
Took cash? One tap records the sale and takes it off your stock count. SellFood charges nothing on it.
Try it now
Run a sale
You're the maker on the first phone and the customer on the second. Build a cart, press Checkout, then pay on the customer's phone.
Your phone
If they pay by QR
If they pay cash
This discount takes the cart below cost.
Waiting for payment…
PAID
Code
Your customer's phone
Nothing to scan yet. Press Checkout on your phone.
Your shop name
Apple Pay · Google Pay · card
PAID
Code
Show this screen to the maker.
Demo only. No payment is taken. The code on the checkout screen is a real QR code: scan it and it opens this page.
Included with Artisan Pro
What's on the screen
Market Mode is in design now. This is what we're building for the 2027 season.
Named carts
Keep several carts open at once and name each one, like "blue hat" or "Sarah", so a slow payer never holds up the line.
A checkout screen made to be shown
The code sits at the top and never scrolls. The total is in large type under it. Your margin and your other carts stay off this screen.
Discounts on the spot
Take dollars or a percentage off one item or the whole cart. Or type the price you agreed, "call it $20", and the discount is worked out for you.
Market-day deals
Pick a deal when you start your day. It shows on your table page, goes in the "at market today" email to your followers, applies without a code, and ends when you pack up.
Margin as you sell
See what each product earns and what the cart earns after a discount, from the costs already on your listings. Hidden until you tap, with a warning if a discount takes you below cost.
One stock count
What sells at the table comes off your online listing. Bulk pricing you've already set applies at the booth too.
Books already done
QR and cash sales both land in Accounting and your Sales Limit Tracker. No notebook, and no re-entry on Sunday night.
Buyers you can reach again
Each QR receipt carries a link to follow your shop and reorder online, so a walk-up can become a regular.
What it costs
Included with Artisan Pro. No day fee.
You brought the customer to your table, so the fee is half the standard online rate. Cash stays yours.
on sales paid by QR
on cash, Venmo and anything else you log
day fee, at any market you sell at
Founding members pay the same 5% on QR sales. Stripe also charges its card processing fee on QR payments, usually 2.9% + 30¢ per payment in the U.S., the same as on online orders. See Artisan Pro →
On purpose
What Market Mode doesn't do
A home food business doesn't need a checkout counter. We left these out so the part you use at the table stays fast.
Frequently asked
Market Mode, answered
Do I need a card reader?
No. Buyers pay on their own phone with Apple Pay, Google Pay or a card. There is nothing to tap a card against and nothing for you to buy, charge or pair.
Does my customer need an app or an account?
No app, and no sign-up before they pay. They scan the code with their phone camera, pay, and get a receipt by email.
How do I know they really paid?
Your screen turns green and shows a four-digit code. The same code is on the buyer's phone, next to a clock counting up from the moment they paid, so an old screenshot can't pass for a new sale.
What does Market Mode cost?
Market Mode is included with Artisan Pro. There is no day fee. SellFood charges 5% on sales paid by QR and nothing on cash, Venmo or anything else you log. Stripe also charges its card processing fee on QR payments, usually 2.9% + 30¢ per payment in the U.S.
Can I use it at any market?
Yes. Farmers markets, pop-ups, craft fairs, or a table on your own porch. Market Mode isn't tied to any one market.
What about cash and Venmo?
Ring the cart up the same way, then tap Paid another way. The sale is recorded, your stock count drops, and SellFood charges nothing on it.
Is selling this way allowed in my state?
Rules for in-person sales differ by state. Your SellFood state guide covers where you can sell, and Market Mode will show your state's notice and ask you to confirm you're allowed before you switch it on. That is not legal advice.
When can I use Market Mode?
We're building it for the 2027 market season. Join the waitlist and we'll send one email when it opens.
Get on the waitlist
Be ready for opening day
One email when Market Mode opens, in time to set up before your first market of 2027.
Not selling on SellFood yet? Start your store →