Audience Tool
Turn one-time buyers into a following
Most cottage food sales are first-time customers who never come back. Follow turns those buyers into an audience you reach every time you list, restock, or launch.
The problem
Most buyers find you once and forget
A buyer comes to your shop, loves your strawberry jam, then disappears. Without a way to bring them back, your hardest customer to convert is one you've never met — when the easiest one already loves your work.
First sales feel like wins
Until you realize the same buyer never came back. A repeat customer is worth five new ones — and they're cheaper to reach because they already chose you.
Coming-soon launches go quiet
Sourdough launches Tuesday. You posted on Instagram. The algorithm hid it. Three loyal buyers who would have ordered never saw the post.
Restocks get missed
Lavender honey sells out. Three weeks later it's back. The buyer who originally bought it has no idea — and is at someone else's shop now.
How it works
Click follow. Stay in the loop.
Tap the button below to see what your buyers experience when they follow your shop. Every alert is opt-in and toggleable — no spam, no surprises.
Joanne's Jam Pantry
Charlottesville, VA
Small-batch jams & preserves
This is exactly what your followers see. Every alert respects their preferences. They choose what to hear about. You build a reachable audience — without writing a single email.
Start building yours →What you get
Four ways followers stay engaged
Every notification is opt-in and per-seller controllable. Your audience hears from you only when something happens that matters — and you get a list you actually own.
New listing alerts
When you publish a new product, your followers get an email. No posting, no algorithm to fight, no ad spend.
Coming-soon launches
Mark a product as coming soon and your followers know before anyone else. Build anticipation. Sell out faster.
Restock notifications
When a sold-out product comes back, the buyers who originally watched it get told. Recover lost sales automatically.
Low-stock urgency
Followers watching a product get a heads-up when stock drops. Drives the last few units across the line before sellout.
Buyer-controlled preferences
Every follower toggles which alerts they want from each seller. No spam, no mass opt-outs. Built-in trust.
Audience dashboard
Your seller dashboard shows follower count, growth over time, and which products have the most watchers. Know what your audience wants.
Build your audience
Your buyers want to hear from you. Make it easy.
Follow is included on the Seller plan and every plan above. Free sellers can upgrade anytime to unlock follower alerts across all four notification types.